How to be Famous on the Internet

Online Marketing 101 - The Business of Blogging

Featuring Raymi the Minx and Petite Fashionista

Learn from local bloggers how they’ve used their blogs to create a community and hype. The event highlights the theme – every successful business in the 21st century will blog out of necessity, but the best will profit from the activity in many different ways.

You will discover:

· What is Google Page Rank? and how to grow Page Rank quick
· The essential blog widgets Twitter, Flickr, StumbleUpon etc
· How to optimize YouTube videos to win Google search
· The value of keywords to findability and how to win keywords.
· How to monitor readership and increase conversion (to sales).

Meet Raymi Lauren, the diva behind RaymiTheMinx.com, and the Queen of Toronto’s blog scene. With over 4000 daily readers, she rules over the other local bloggers at Toronto fashion events, CD release parties, local events and is often solicited by digital marketers working for Canada’s largest corporations who hope to siphon some of her daily traffic into their commercial enterprises. How did this all happen? Raymi explains how she uses YouTube, Flickr, Facebook and Twitter, very differently than you and I, and describes exactly how her blog has evolved into the powerful web media presence that it has become today. It’s worth the price of admission just to get a peek at her daily process – she will live blog the event!

Also making an appearance is Christa Jean, the founder and editor of PetiteFashionista.com. Petite Fashionista is a daily blog, reporting the latest from the world of petite fashion. In a short period of time, Petite Fashionista has mushroomed into a must read daily bible for fashionable society. Christa Jean will speak on how she builds and tracks readership, how her business model accommodates sponsors, and how she sells her own products and services. Anyone planning to start an online business should listen to how she converts readers into paying customers and how she builds brand awareness through storytelling.

Moderating the discussion is Rob Campbell from SMOjoe social media. He will get specific about the fundamentals of online marketing and demonstrate exactly how Smojoe uses blogs and bloggers like Raymi and Christa to build campaigns that win search keywords in Google.

Date: May 27, 2009
Location: NEW Location due to high demand, ICON Home Design, 433 King Street West (SW Corner of King & Spadina) www.iconhomedesign.com
Time: 1:30 p.m. – 4:30 p.m., 4:30 p.m. to 5:30 p.m. Networking

For tickets go to: https://secure.gettickets.ca/?event=15051
Cost: $45

Hosted by SMOjoe, www.smojoe.com & CityEvents www.torontocityevents.ca