“How to Market and Create Buzz for Events in Toronto”
Featuring… Deb Lewis,Chief Experience Officer, CityEvents, www.torontocityevents.ca
and Rob Campbell, Prime Innovator at Smojoe
Here's a chance to learn valuable tips, simple tricks and advanced tactics for marketing your events in Toronto. Hear from Deb Lewis about best practices used by professionals and learn from Rob Campbell about how to use a myriad of free social media resources to create buzz and build social capital at the same time.
The seminar will cover a step-by-step process and guide participants on how they should market their events or fundraisers. The experience comes complete with a handy booklet on which to notate revelations. Participants will learn how to 'put it out there' and develop a communications strategy and agenda to target and achieve event objectives. With some basic knowledge, innovation, creative thinking, and the right partnerships, everybody can master event marketing.
You will learn:
- Developing your target market
- How to develop your marketing plan
- How to create your write up and promotions to match your target demographic
- Insights into a variety of different marketing tools (advertisements, public relations, viral campaigns, direct marketing, online, networking, and ‘new social’ media mechanisms beyond Facebook and Twitter)
- How to create buzz around your event (Will discuss local success stories and why they worked.
- How to build social relevance on the web and increase your social media presence – a prerequisite discussion that precedes some of these other points
- Participants will be supplied with a hands on book “How to Create Buzz for Your Event” (sold online for $20) which includes a list of over 50 local resources(websites) where you can promote your event
Date: February 2, 2010
Time: 6:00pm – 8:30pm
Location: The Spoke Club, 600 King St W
Costs: $35 in advance, 2 for $60, $40 at the door
For tickets visit: https://secure.gettickets.ca/?event=15652&language=en-ca&pin=624859b5-4869-102c-9597-c6d6ddd28217
DEB LEWIS, Chief Experience Officer, CityEvents Deborah Lewis, CMP (Certified Meeting Planner) of CityEvents, an innovative and detail-oriented event-marketing firm, with longstanding and sound contacts in the corporate world, government, and not-for-profit organizations in Toronto.
Deborah’s decade of experience and promotion hundreds of events have allowed her to accomplish the skilled organization of multiple events. These include corporate meetings, international trade programs, conferences and workshops, social and networking events, high-profile fund-raising events, art auctions, restaurant promotions, sponsor promotions, trade shows, and product launches. CityEvents client list includes a number of professional services firms, large membership associations, charitable groups, and many local businesses including new restaurants and lounges. Deborah is also a photographer for SNAP www.snapnorthtoronto.com and covers a number of events per year for this publication.
Within the event industry and beyond, she is recognized for her hallmark touches; positive working style, distinctly exclusive guest lists, innovative marketing, and consistency and quality in event execution. For more info visit, www.torontocityevents.ca and www.deblewis.ca
Rob Campbell, Prime Innovator, Smojoe Rob Campbell is Smojoe, a community builder, multi-platform brand storyteller, discussion forum marketer, and general relevance builder. He writes really interesting content around client goods and services. Smojoe provides cost effective 'white hat' marketing solutions for small to mid size business looking to increase their website's social relevance and boost online traffic and conversion. Smojoe social media marketing practices build rich media backlinks for greater keyword penetration and increased findability.Years ago at LifeCapture Interactive, Rob pioneered new platforms for distributing branded content. He helped increase the social relevance of eighteen different Alliance Films movie trailer micro pages as Lead Social Media Marketer / Content Producer. From 2007 forward Campbell created effective rich media article marketing campaigns for ethanol and telecom companies. He innovated blog systems for Shawfest and CBC, and developed discussion forum marketing mechanisms for
