How to Market & Create Buzz for Events in Toronto
Featuring…
Deb Lewis, Chief Experience Officer, CityEvents, www.torontocityevents.ca
Rob Campbell, Prime Innovator at Smojoe, www.smojoe.com/blog
Check out this article: http://smojoe.com/blog/2009/10/smojoe-on-how-to-market-an-event-in-toronto-oct-14th-2009-at-spoke-club/
October 14, 2009
6:00pm - 8:30pm @ The Spoke Club, 600 King St W
Here's your chance to learn valuable tips, simple tricks and advanced tactics for marketing your events in Toronto. Hear from Deb Lewis and Rob Campbell.
The seminar will cover a step-by-step process and guide participants on how they should market their events or fundraisers. The experience comes complete with a handy booklet on which to notate revelations. Participants will learn how to ‘put it out there’ and develop a communications strategy and agenda to target and achieve event objectives. With some basic knowledge, innovation, creative thinking, and the right partnerships, everybody can master event marketing.
You will learn:
• Developing your target market
• How to develop your marketing plan
• How to create your write up and promotions to match your target demographic
• Insights into a variety of different marketing tools (advertisements, public relations, viral campaigns, direct marketing, online, networking, and ‘new social’ media mechanisms beyond Facebook and Twitter)
• How to create buzz around your event (Will discuss local success stories and why they worked. Rob will discuss Miss Teen Canada World campaign)
• How to build social relevance on the web and increase your social media presence – a prerequisite discussion that precedes some of these other points
• Participants will be supplied with a hands on book “How to Create Buzz for Your Event” (sold online for $20) which includes a list of over 50 local resources (websites) where you can promote your event
Tickets:
$25 in advance
$40 for a pair
$35 at the door
https://secure.gettickets.ca/?event=15422
DEB LEWIS, Chief Experience Officer, CityEvents
Deborah Lewis, CMP (Certified Meeting Planner) of CityEvents, an innovative and detail-oriented event-marketing firm, with longstanding and sound contacts in the corporate world, government, and not-for-profit organizations in Toronto.
Deborah’s decade of experience and promotion hundreds of events have allowed her to accomplish the skilled organization of multiple events. These include corporate meetings, international trade programs, conferences and workshops, social and networking events, high-profile fund-raising events, art auctions, restaurant promotions, sponsor promotions, trade shows, and product launches. CityEvents client list includes a number of professional services firms, large membership associations, charitable groups, and many local businesses including new restaurants and lounges. Deborah is also a photographer for SNAP www.snapnorthtoronto.com and covers a number of events per year for this publication.
Within the event industry and beyond, she is recognized for her hallmark touches; positive working style, distinctly exclusive guest lists, innovative marketing, and consistency and quality in event execution.
For more info visit, www.torontocityevents.ca and www.deblewis.ca
ROB CAMPBELL, Smojoe
Rob Campbell is Smojoe in Toronto and drives traffic to websites by building ‘Story Funnels to Buckstops’. That’s also the name of his book – buy it here for $19.00 (http://smojoe.com/blog/smojoe-manual/)
After three years as Lead Content Developer at LifeCapture Interactive, Rob Campbell developed some signature social media marketing maneuvers and pioneered whole new platforms. Starting in the spring of 2007 he invented some highly effective discussion forum marketing practices to increase the PageRank and search presence of eighteen different Alliance Atlantis movie trailer micro pages. In 2008, Rob Campbell started Smojoe offering customers three types of social media, 1) article marketing, 2) blogging and 3) discussion forum marketing. These three genres of user submitted content can be combined into powerful 'story funnels' that link to each other, and the client website. In July 2009 Rob Campbell started Lenzr.com which is by far the most powerful tool in the shop. This clever online promotion uses art to win keywords for business sponsors.
